Inspire /

Brand

Tailoring promotion of the female game to increase fan engagement

Key priorities

• Develop and implement a distinct brand to increase fan engagement and wider support of the female game
• Promote public brand ambassadors who champion the female game in the media, schools, communities and our local leagues and clubs

Key stakeholders

• regional and remote stakeholders
• Clubs
• Local leagues
• Corporate brand ambassadors

Our People

Fostering equity by supporting females into leadership and governance roles

Key priorities

• Create sustainable pathways for females in leadership and decision making positions within the game
• Review board governance and eligibility requirements across local leagues and clubs to encourage females in leadership positions

Key stakeholders

• Clubs 
• Local leagues
• Regional and remote stakeholders
• Australian Rugby League Commission
• National Rugby League