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Brand

Tailoring promotion of the female game to increase fan engagement

Key priorities

  • Develop and implement a distinct brand to increase fan engagement and wider support of the female game
  • Promote public brand ambassadors who champion the female game in the media, schools, communities and our local leagues and clubs

Key stakeholders

  • regional and remote stakeholders
  • Clubs
  • Local leagues
  • Corporate brand ambassadors

Our People

Fostering equity by supporting females into leadership and governance roles

Key priorities

  • Create sustainable pathways for females in leadership and decision making positions within the game
  • Review board governance and eligibility requirements across local leagues and clubs to encourage females in leadership positions

Key stakeholders

  • Clubs 
  • Local leagues
  • Regional and remote stakeholders
  • Australian Rugby League Commission
  • National Rugby League