It’s been the breeding ground for many of the stars who’ve graced the NRL, State of Origin and Intrust Super Cup - and this season the Hastings Deering Colts competition will be more prominent that ever.

Delivering the competition exposure commensurate to its standing as a nursery of elite rugby league talent, Hastings Deering has pledged backing that will put young players up in lights across the state.

At today’s QRL major competitions launch in Brisbane, an inspiring new advert was unveiled which captures the blood, sweat and tears that go into fulfilling rugby league dreams.

The broadcast campaign will be matched by signage in key areas throughout Queensland.

Whether you are on the plains of the Darling Downs, the cane fields of Mackay or the cattle yards of Central Queensland, you’ll be able to find a poster for the Hastings Deering Colts competition in your region.

The campaign recognises the importance all levels and all communities play in the growth and standard of the sport.

Players featured in the Hastings Deering Colts video are Brendan White of the Mackay Cutters, Ryan Flintham of the Central Queensland Capras and James Robinson of the Western Mustangs.