Queensland Rugby League is pleased to announce a two-year partnership with Deadly Choices to help promote healthy lifestyle choices for the Aboriginal and Torres Strait Islander community.
The multifaceted partnership will see Deadly Choices further increase their presence in the game through an association with the QRL’s elite and community programs.
QRL Chief Operating Officer Rohan Sawyer said the alignment had the potential to make an enormous difference to the lives of many Queenslanders.
“The standing of our game within so many communities throughout Queensland really does make it the perfect vehicle to help get these extremely important messages out there,” Sawyer said.
Over the next two years, Deadly Choices will:
- Distribute Queensland Maroons shirts across the state for the Aboriginal and Torres Strait Islander community.
- Stage activations at both Perth and Brisbane State of Origin matches, Charleville Fan Day and the Harvey Norman Queensland Maroons Women’s Fan Day.
- Work with the Maroons to develop healthy recipes for distribution to the Indigenous community to encourage healthy eating choices.
- Have their logo displayed on the Central Queensland Outback Motorhome and the shirts of Queensland Rugby League Wellbeing Officers.
“The Deadly Maroons health campaign will be implemented by Community Controlled Health Services and will further strengthen delivery of our deadly choices messages which aim to empower our people to take control of their health – to stop smoking, to eat healthier and exercise more,” Institute for Urban Indigenous Health CEO Adrian Carson said today.
“Football is so much more than a game – it is a vehicle to drive important health messages for our people and to encourage our people to access their local Community Controlled Health Services for support to make deadly choices, including completing a regular Health Check.
“Our Deadly Choices shirts have played a key role in driving demand for preventative health care, contributing to an incredible 4000% increase in Health Checks in South East Queensland and leading to the expansion of Deadly Choices across Queensland, with support from Queensland and Australian Governments.”
“Through Deadly Choices, we’re making a real difference in closing the health and life expectancy gap between Indigenous and non-Indigenous Australians and with the support and commitment of the QRL, and ongoing support from Queensland and Australian Governments, momentum will be enhanced over coming years.”