Queensland coach Kevin Walters and New South Wales rival Brad Fittler were on hand in Adelaide on Tuesday as the 2020 Holden State of Origin series was launched.
Game I of the series will be played at the picturesque Adelaide Oval on June 3, marking the first time Origin has gone to South Australia.
As Origin celebrates 40 years, Walters said it was imperative for the Maroons to land an early blow in their quest to stop the Blues from achieving a three-peat.
"It will be so important to get off to a good start to the series so game one will be vital for us to set us up for what I'm sure will be another incredibly competitive series," Walters said.
"I've had a look at Adelaide Oval previously and I can't wait to see Origin showcased in such a magnificent arena.
"It is always great to be able to grow the game in areas which have not yet witnessed the Origin spectacle so this will be another important step forward for the game."
Fittler noted NSW have won both matches at neutral venues over the past two years – 2018 in Melbourne and 2019 in Perth – en route to the ultimate glory.
"Having the support of the Blatchys Blues in Adelaide is really important too and we hope our fans make the journey to create a sea of blue like they did in Perth last year where the Blatchys Blues effect was a significant factor in our success," Fittler said.
NRL head of football Graham Annesley and South Australian premier Steven Marshall were also present for the launch.
Maroon Memberships are now on sale.