It was the viral video in 2015 of a cavalcade of Luke Page charges for the Mounties that seemed certain to send the prop forward’s NRL career into orbit. It didn’t.
Four years later the 28-year-old Burleigh Bears captain has just one NRL game to his credit for St George Illawarra, but he’s "loving life" and not bitter and twisted about what might have been.
Page, signed to Canberra in 2015, went on a rampage in the NSW Cup against Manly; the likes of which has rarely been seen on a footy field.
He didn’t change his name by deed poll to Luke Rampage, but if he’d made an application it would have been accepted without question.
Check out '1 minute of Luke Page' if you like, turn up the volume and watch it to the end, like hundreds of thousands already have, and form your own opinion.
The THWACKS that reverberate through the computer make you wince as several Manly players are skittled like ten pins at a bowling alley.
This is a story about how Page handled the hype, and the subsequent disappointment, but came out the other side a better man and a happier one at that.
"I was fortunate that it was a TV game and that I was running like that. At the time it was great. I loved it," Page grinned as he reflected on his 2015 carnage.
"I loved the attention and I thought I was going to make my NRL debut for the Raiders, but everyone had an expectation that I was going to play like that every game.
"One hundred per cent, I run hard all the time, but it got blown way out of proportion."
Page’s phone rang off the hook as media outlets chased a quote.
"I got heaps of people tagging me on Facebook... I had to turn off my phone," Page said.
"I had to not look at social media because everything was blowing up.
"It was actually a pretty crazy time back in 2015."
Page had his '15 minutes of fame' that Andy Warhol said we all get, but it didn’t win him an NRL debut with the Raiders; not long afterwards he made a mid-season move to the Dragons.
"I had to learn all their plays and all their structure in three training sessions," Page said.
"I got thrown in the deep end and made by NRL debut.
"I played 12 minutes…and never played NRL again... I got the boot from the Dragons and moved to Burleigh."
Page rejoined the Bears in 2016 and hasn’t looked back.
"I was going to work every day at Canberra and St George and not enjoying it but when I went to Burleigh I started enjoying footy again," Page said.
"I have been happy the past four years and won an Intrust Super Cup premiership in 2016.
"We still have 80 per cent of our premiership winning team together.
"I played my 100th game for Burleigh in the last round of last year and I think we will see more players bring up their 100 because we have got a really good club culture."
Page has been coached by Ricky Stuart and Paul McGregor, but it is Bears coach Jimmy Lenihan who has brought out the best in him.
"A player wants to be told what is going on so they can work on it, but some coaches don’t tell the player how it is... they just brush them and sweep it under the rug," Page said.
"Jimmy is one of the better coaches because he tells you exactly how it is, whether you like it or not.
"He is ruthless like that, but that is the best way to coach."
Away from footy, Page is a carpenter who builds patios, decks and carports for Scally Projects on the Gold Coast.
Wayne Bennett once wrote a book entitled 'Don't die with the music in you' and there is no chance of that happening to Page, who is an accomplished disc jockey known around the traps as 'DJ Moey Fresh'.
"I love my music - I do a lot of early 2000s R & B…Chingy, Jagged Edge, Snoop Dog… and a lot of dance music," Page said.
"I love heaps of bass... I have done two of my mates' weddings and played in a few clubs down on the Gold Coast.
"Whenever the boys have a bit of a celebration I just set up my gear and go mad.
"I’ve got a spare room at home and have got all my DJ equipment set up... I find mixing music is therapeutic."
All Page needs now is his own late night radio show where you imagine he would attract a cult following playing all his favourite songs.
That is what he has done on the field for the PNG national side, for whom he has played eight Tests and won plenty of plaudits for his rampaging ways.
Page has also grown as a man due to his Kumuls experience and learned to be grateful for every day.
"The World Cup in 2017 was a massive eye opener... it matured me as a player and person," Page said.
"I had to live in PNG for two months and what stood out to me was how happy people are even when they have got nothing.
"People are cooking their meals in the middle of roundabouts on the street. The kids are laughing and smiling. They are just loving life over there - it blew my mind.
“Coming back home you have people complaining about nothing, when we have it so good.
"I learned a lot about gratitude in PNG, so I’ve come back so grateful for everything we’ve got over here.”
Page hopes to play NRL again, but if he doesn’t he won't be kicking stones.
"Me and my missus [Georgia] bought our first house last year," Page said.
"I’m saving money. I’ve got a consistent job. I’m not worried about whether I have a contract next year or not. I’m very, very well established at Burleigh and in my job.
"If an NRL deal comes along I’ll have to get over $100,000 to even consider changing what I am doing now.
"I’m very happy at the moment with footy and what is happening in my life."
Page is also what the game needs right now - a larger than life character who keeps it real.
The Burleigh skipper is one of those guys you can even discuss a headline with.
You can't imagine DJ Moey Fresh playing the hit 1980s song 'Video Killed the Radio Star', but we still had to ask him: “What do you reckon Luke? Is 'Viral video couldn’t kill Burleigh’s radio star' going to work for you as a headline for this story?”
"I love it…love it," Page grinned.
So that's the rise and fall, and rise again, of Luke Page.
It has been some ride, but the rollercoaster since those 2015 heroics for the Mounties hasn't broken him by any means.
"No way,” Page grinned
"I still run just as hard brother…just as hard."