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QRL positions itself for future growth with branding unveil

Fresh from epic victories in both the men’s and women’s State of Origin arenas, the Queensland Rugby League has today unveiled new branding that will be at the forefront of the game’s future endeavours.

At the heart of the transformation is the QRL’s desire to celebrate the game’s rich history and position the organisation for future growth.

This vision has inspired the creation of a short video, superbly narrated by highly-respected journalist and QRL History Committee chair Steve Ricketts.

Released today, the video formally unveils the new logo by showcasing the evolution of the QRL brand and history of the game in Queensland.

A fresh look for Queensland Rugby League's future

“Throughout the years, as the game has evolved, we have grown with it,” Ricketts said.

“But we have never changed who we are, or what got us here. Everything that came before us has shaped our journey.”

The new QRL logo includes core elements from the historical logos, including the Q shape, chevrons and shield. And of course, it is further enhanced by the colour maroon.

Maroon pride has certainly been the flavour of the month, with Queensland winning both the men’s and women’s Origins on home soil.

QRL managing director Robert Moore said it had been a memorable few weeks.

“Today’s logo release is one of many initiatives that we can be proud of,” Moore said.

“This is more than just new branding though. It’s about the progressive nature of our organisation and setting ourselves up for the future to ensure our people and communities prosper in the years to come.”  

Moore said variations of the new logo would be used across the regions with colour updates for QRL North, QRL Central and QRL South East.

All regions are unified and clearly identified as QRL with one logo design.

New branding will also be rolled out for the QRL’s male and female statewide competitions, covering the Intrust Super Cup, Hastings Deering Colts, Auswide Bank Mal Meninga Cup, Cyril Connell Challenge, BHP Premiership and Harvey Norman Under 19s.

The QRL’s internal capabilities came to the fore during the rebrand process, with key staff from the design and brand / marketing teams coming together to drive and complete the project.

The in-house team also worked collaboratively with the NRL throughout stages of the rebrand.

The QRL will phase in the new branding across the 2021 season with community clubs given the option to update their playing kits for next year as well.