Billy Moore’s “Queenslander” chant has gone down in State of Origin folklore and rugby league fans now have a chance to drink an Australian whisky sound-aged to the Queensland legend’s iconic call to arms.
NED Australian Whisky, in partnership with Queensland Rugby League and Moore, has produced a unique spirit for this year’s Origin series, aging a specially-selected premium barrel for more than 1000 hours to Moore’s 1995 “Queenslander” chant.
This was done in a purpose-build container at the NED Whisky barrel house. The sound waves of Moore’s chant created kinetic energy in the barrel that vibrated through the whisky, enhancing maturation, creating a richer, bolder spirit.
‘’When Queensland are under pressure, that the key moment, that’s where our call comes from,” Moore said.
NED Australian Whisky creates special Maroons blend
“It’s a pressure call when you need help. That’s what Queensland is about… uplifting your spirits, knowing who we’re fighting for, the legacy before and those that come after.”
After the Maroons’ epic feat in last year’s Origin series, the team at NED wanted to create a whisky that embodied Queensland’s spirit and energy. And what better way than to use one of Origin’s most celebrated moments to mark their third year as official whisky partner of the Maroons.
The Queenslander Blend release is the third time NED Australian Whisky has used innovative sound-aging to create unique and distinctive whiskies – the first two have been collaborations with its motorsport partners, Supercars and Grove Racing.
Bottled at 44 per cent ABV, the limited edition NED Queenslander Blend doesn’t pull any punches and is a spirit with bright citrus notes, bold toffee and rich oak.
QRL and NED Australian Whiskey
The ASX-listed Top Shelf International (TSI), through its premium spirit brand NED Australian Whisky, is continuing with the QRL as an official whisky partner and expanding their relationship as the Maroons coaches partner.
This partnership extends across both the men’s and women’s Maroons programs; NED and the Queensland State of Origin teams embody the same daring, never-say-die, ambitious attitude.
Harvey Norman Queensland Maroons coach Tahnee Norris shared her perspective on the attitude required to pull on the jersey.
“You have to back yourself. You have to believe that the work you’ve put in will deliver results, because we only get one chance to prove ourselves," Norris said.