Queensland Rugby League has kicked off a new era for the Queensland Maroons with the release of a contemporary logo today.
Featuring the core elements of the previous five Maroons logos, the eye-catching shield design is set to inspire future generations, while also taking a nod to Queensland’s rich history through the presence of the historic Kangaroo Q mark from 1980.
A highly-charged video depicts the evolution of the brand, supported by the powerful tag line “same tradition, new generation”.
Queensland Maroons: Same tradition, new generation
Today’s release follows the recent unveiling of the QRL logo, and adds another layer of excitement as fans begin the countdown to the 2021 State of Origin series opener on June 9.
The branding transition comes hot on the heels of a stunning period for the Maroons, who lifted the spirits of fans across the state with wins in both the men’s and women’s series.
Along with the on-field success, 2020 will be remembered for its historical significance with the QRL leading the 40 years of Origin celebrations, while fans also embraced the throwback to the 1980 logo across the jersey as well as the off-field apparel.
QRL managing director Robert Moore said it was a great time to be a Queenslander.
“Projects like this really do reinforce just how special rugby league is to the people of Queensland,” Moore said.
“That passion was on display in the series decider played in front of nearly 50,000 fans this year. This design will feature prominently on the new playing kit the very next time this team runs onto Suncorp Stadium.
“Most importantly, it represents the pioneers of the game of rugby league and the honour of playing for Queensland at the highest level.”
Moore said the significance of the 1980 logo was identified through extensive research and testing of the new logo concepts.
“It was evident through this process that this historic mark should be carried forward into the future branding for the Queensland Maroons,” Moore said.
The design of the new Queensland Maroons logo will unite both the men’s and women’s State of Origin teams in 2021 and into the future with the states flagship men’s and women’s teams sharing the same identity.
The Harvey Norman Queensland Maroons will be recognised with a W chevron inclusion – a consistent design element across the NRL women’s competitions.
This logo will be officially released in February in line with the ticket release for the women’s Origin game in June.